The product and visual design portfolio of Kristin Bertholf
With a keen eye for detail and a deep understanding of user experience, I transform complex ideas into elegant and functional designs.
With a keen eye for detail and a deep understanding of user experience, I transform complex ideas into elegant and functional designs.
I led the logo and packaging redesign for Pipcorn Snacks, creating a fresh, modern identity while maintaining the brand’s artisanal feel. The new design highlights the natural ingredients and heirloom quality, with bold typography, vibrant colors, and engaging layouts to enhance shelf presence. The rebrand unified Pipcorn’s product line while giving each flavor its own distinct personality, resulting in an elevated, cohesive brand experience.
CHECK IT OUTAt Sedgwick, I crafted creative solutions across multiple sub-brands, reinforcing industry leadership through strategic design.
My work spanned corporate branding, sub-brand campaigns, and marketing materials across digital, print, event, and environmental design.
Tecovas partnered with Rebel to expand their brand strategy team and develop a mentorship-driven approach to customer research. This collaboration provided the Tecovas team with the tools to better understand their audience, improve customer segmentation, and explore new product opportunities.
CHECK IT OUTI worked with Roar Organic to elevate their brand through a packaging rebrand, digital presence, and e-commerce strategy. My role included designing a refreshed packaging system that reinforced Roar’s vibrant, health-focused identity while ensuring strong shelf appeal.
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The process begins with a deep dive into your project, understanding your goals, and brand identity.
Through thorough research and analysis, I generate innovative ideas and concepts.
I translate initial ideas into visual representations through sketching and wireframing.
Based on feedback and user testing, I refine the design, incorporating necessary improvements.
I create interactive prototypes to simulate the user experience and gather valuable feedback.
Throughout the entire process, I maintain open and transparent communication with the client.
Design isn’t just about visuals—it’s about solving problems, shaping narratives, and crafting meaningful interactions. With experience across brand identity, UX/UI, packaging, and motion design, I bring a holistic approach to storytelling. I thrive in fast-paced, cross-functional environments, working alongside marketing teams, developers, and business leaders to create compelling, scalable brand experiences. Whether launching a new product, optimizing a user journey, or refining a brand’s digital presence, my goal is to connect people to brands through purposeful design.
