ROAR Organic

For this project, I designed the packaging label for ROAR Organic’s Blueberry Açaí beverage, ensuring a visually engaging and functional design that aligned with the brand’s identity. The process involved conceptualizing the look and feel, refining the dieline for production, and creating photorealistic 3D renderings using Esko.

The goal was to create a bold, vibrant, and modern label that stood out on the shelf while maintaining ROAR Organic’s signature aesthetic.

I explored various pattern designs, typography choices, and color schemes to balance energy and clarity. The deep purple and magenta hues were selected to reflect the blueberry and açaí flavors, while bright green accents provided contrast and freshness.

Once the design direction was finalized, I translated it into an accurate dieline, ensuring proper layout and alignment for shrink-sleeve application.

Key considerations included:

Safe Zones & Cut Lines – Making sure critical information, such as the logo, nutritional facts, and regulatory elements, stayed within safe areas.
‍
Seam Alignment – Carefully positioning design elements to prevent distortion or misalignment during production.
‍
Print Specifications – Factoring in color consistency and legibility across different lighting conditions and print finishes.

To bring the design to life before production, I used Esko Studio to create high-quality 3D renderings of the bottle.
‍
This step allowed for:
‍
Realistic Packaging Previews – Providing stakeholders with a near-final visual representation of the product.
‍
Distortion Testing – Ensuring that the shrink-sleeve design would apply smoothly without warping key elements.
‍
Marketing & Presentation Assets – Generating photorealistic images for e-commerce listings and promotional materials.