Pipcorn: A Full-Scale Brand Refresh

Pipcorn’s identity needed a refresh to better reflect its values: sustainability, nostalgia, and modern snacking. My role encompassed a complete redesign of the brand, including packaging, logo, and brand tone, ensuring consistency across digital and physical touchpoints.This project was more than just aesthetics—it was about refining Pipcorn’s voice to resonate with its audience, improving shelf presence, and optimizing design for both e-commerce and in-store experiences.
Logo Re-brand

Strategy & Design Approach

Logo Redesign: A Modern Yet Nostalgic Evolution
‍The goal was to refine Pipcorn’s logo while maintaining its recognizable charm. I focused on:

‍Stronger Legibility & Scalability
‍Creating a clean yet character-rich logotype that works across print and digital.

‍Heritage-Inspired Refinements
‍ Honoring the brand’s artisanal roots while modernizing the typography for a premium, contemporary feel.

Maximizing Impact & Functionality

The packaging had to do more than just stand out—it needed to tell a story at a glance. My approach included:

Stronger Visual Hierarchy – Prioritizing key product attributes, flavors, and benefits for easy consumer navigation.

Vibrant Yet Balanced Color Palette – Differentiating SKUs while maintaining brand cohesiveness.

Sustainability Storytelling – Elevating Pipcorn’s commitment to better ingredients and eco-friendly practices with thoughtful design elements.

Optimized for Retail & E-commerce – Ensuring clarity on both physical shelves and digital storefronts through strategic typography and imagery.
100pc
packaging collectionBranding in play

Brand Tone & Messaging: Crafting an Authentic Voice

A brand’s personality is just as important as its visuals. I worked to refine Pipcorn’s messaging, ensuring every touchpoint—from packaging copy to digital content—felt:
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‍Warm & Approachable – Inviting customers into the Pipcorn story.
‍Fun Yet Premium – Striking a balance between playful and sophisticated.
‍Consistently Engaging – Maintaining a unified voice across all brand communications.

Final Results

This redesign helped Pipcorn reinforce its identity in a competitive market, resulting in:
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‍Stronger shelf presence that increased consumer recognition.
‍Improved brand consistency across packaging, web, and marketing materials.
‍A refreshed brand voice that resonates with modern snackers and aligns with Pipcorn’s core values.

Impact

Through this process, I merged strategy with creativity, ensuring that every design decision was backed by purpose.

This project exemplifies my ability to develop a brand holistically—through thoughtful design, strategic messaging, and a deep understanding of audience engagement.
packaging mock upsbrand in action
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