Stuffed Puffs: Elevating Brand Visibility & Digital Engagement

With Stuffed Puffs’ rapid growth, packaging had to command attention while maintaining strong brand cohesion across flavors and product lines. My approach included:

Redesigning the packaging system – Establishing a vibrant yet structured design that balanced playfulness with clarity.

Enhancing visual hierarchy – Prioritizing key product benefits for instant consumer connection.

Retail & e-commerce optimization – Ensuring designs translated effectively across physical stores and digital platforms like Amazon and Walmart.

By focusing on color psychology, typography, and layout strategy, I helped Stuffed Puffs stand out in a crowded confectionery market.

Stuffed Puffs needed a strong digital presence to support its rapid expansion in online retail. I led:

Amazon E-Commerce Page Design – Developing high-converting visuals optimized for mobile and desktop shopping.

Website Landing Page Assets – Ensuring brand consistency while creating engaging storytelling elements.

Social Media Content Strategy – Designing visuals that boosted audience engagement and click-through rates.

With a data-driven approach to UX and A/B testing, I refined the brand’s digital presence for better conversion rates and brand consistency.

To enhance Stuffed Puffs’ playful brand identity, I created dynamic motion graphics and animated ads. This included:

Short-form animated ads for social media and paid campaigns.

‍Website animations to increase user interaction and engagement.

‍Retail video assets used for promotional in-store displays.

Notably, I contributed to the Marshmello x Stuffed Puffs collaboration campaign, which drove high engagement across digital platforms.