Sciencelogic: A Strategic Rebrand for a Leading IT Intelligence Platform

This rebrand introduced a refined visual identity with a strategic use of typography, color, and iconography to enhance clarity and engagement. The website overhaul focused on intuitive navigation, improved UX, and compelling visuals, leading to a 25% increase in traffic and stronger user engagement.
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Project Overview

Sciencelogic, a leader in AIOps and IT monitoring solutions, required a modernized brand identity and digital experience that aligned with its cutting-edge technology. My role was to redesign their brand, website, and marketing materials, ensuring that the visual language reflected innovation, clarity, and trustworthiness—key traits for a company operating in the complex tech space.

Through a data-driven design approach, I helped create a refined, scalable, and engaging brand presence that resonated with both enterprise clients and tech professionals.
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Strategic Brand Execution

Website Redesign: Optimizing
UX & Visual Hierarchy

A core aspect of the rebrand was revamping ScienceLogic’s website to improve clarity, navigation, and engagement. My approach included:

Refining the visual language – Establishing a modern, tech-forward aesthetic that aligns with the company’s innovative solutions.

Enhancing UX/UI design – Creating a user-friendly structure that guides visitors through ScienceLogic’s complex offerings with ease.

Optimizing for conversion – Ensuring CTAs, content layouts, and interactive elements drive engagement and lead generation.

By strategically incorporating A/B testing and user research insights, I ensured that the redesign wasn’t just visually compelling, but also performance-driven.

Brand Identity & Marketing Collateral: A Unified Look & Feel

To reinforce the ScienceLogic brand across all touchpoints, I developed a comprehensive visual identity system, which included:

Logo Refinements – Modernizing ScienceLogic’s logo for improved scalability and digital application.

Color & Typography Systems – Establishing a flexible yet recognizable brand palette.

Presentation & Sales Decks – Designing sleek, high-impact slides for investor and client pitches.

Print & Digital Ads – Crafting visually engaging marketing materials to support lead generation campaigns.

Each asset was meticulously designed to ensure brand consistency, creating a seamless experience from web to sales interactions.

Paid Media &
Performance-Driven Design

As part of the rebrand, I collaborated with marketing and UX teams to develop high-performing digital ad assets. This included:

Facebook & LinkedIn Ad Campaigns – Designing assets optimized for engagement and conversions.

Landing Page Testing & Optimization – Working with performance teams to A/B test layouts and messaging.

Interactive Infographics & Visual Reports – Translating complex IT concepts into digestible, engaging content.

By leveraging data insights and performance tracking, I ensured the new designs enhanced user engagement and supported measurable business goals.
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